How I Work With Clients

Two ways to engage: strategic advisory for commercial architecture and planning, or embedded execution where I run your commercial function and deliver outcomes directly.

Choose Your Engagement Model

Commercial architecture, market entry strategy, installer network design, and go-to-market planning. I help you design the commercial engine before you build it.

Best for:

• Companies entering new markets (US or UK)

• Startups defining their deployment model

• Established companies launching new product categories

• Teams that have the capacity to execute but need the strategic framework

What you get:

• Market entry playbooks tailored to your technology and business model

• Installer network architecture - recruiting, enablement, compensation

• Sales process design and partnership frameworks

• Grid integration and aggregation pathway planning

• Pricing strategy and unit economics modeling

Structure:

• Monthly retainer or project-based

• 10-20 hours per month

• 3-6 month typical engagement

• Access via scheduled calls, async support, and deliverable reviews

Core deliverable:

• Clear playbooks, frameworks and go-to-market plans your team can execute without me.

Embedded Execution

I run your commercial function 2-3 days per week for 6-12 months. Sales, partnerships, installer recruitment, deal closure, grid program enrollment - with clear outcome targets tied to revenue, devices deployed, and operational milestones.

Best for:

• Companies that need commercial leadership now, not later

• Teams scaling past first revenue who can't wait 6 months to hire a full-time VP Commercial

• Market entries where speed and network access matter

• Situations where you need someone who's done it before, not someone learning on your dime

What you get:

• I run your commercial function as if I'm your VP Commercial

• Direct execution: close deals, recruit installers, build partnerships, enroll devices in grid programs

• Specialist support brought in as needed (installer network experts, grid integration advisors, etc.)

• Regular reporting on pipeline, deployment metrics, and commercial health

• Knowledge transfer and team building so you can hand off to a full-time hire

Structure:

• Part-time embedded (2-3 days/week)

• 6-12 month engagements

• Clear outcome targets established upfront: revenue milestones, devices deployed, installers signed, grid programs live

• Monthly or quarterly reviews to track progress

Deliverables: A working commercial machine

• Pipeline

• Partnerships

• installer network

• Sales process - and the team or hire to run it after I transition out